Networking is building a strong foundation or building out relationships. The stronger your foundation, the more business you will attract.
Having a strong network is important on many levels. Knowing the person behind the business is helpful for when you need to call the expert.
Who are you going to call?
I am writing this as the plumber is finishing their work. I knew who to call. I called a company I got to know at my local chamber and am pleased with their work.
Is this company my ideal client? Not really. Can they help connect me to my ideal clients? Maybe. By taking time to get to know them, I knew who to call.